Simple and unpretentious, yet warm and luxurious; this is Rose Uniacke’s calling card, a signature style that echoes through her design projects such as the Jo Malone London Townhouse. ‘Once I’ve worked on a space, I want it to be welcoming and to feel like home,’ says the British interior designer, who has built an international reputation for combining the grand with the humble, the sophisticated with the relaxed, and the old with the new.

‘The brand was very clear and strong, and this classic Georgian building was so glamorous,’ she says. ‘I laid oak floors to soften everything so it wouldn’t look too formal. I also went for a natural feel by using raw materials that play on the idea of the ingredients used in Jo Malone London’s fragrances. They were my inspiration. I’m obsessed with balance in rooms and allowing spaces to breathe.’

Rose, who works closely with traditional British craftsmen, designed most of the furniture and lighting herself, including hand-blown bubble glass lanterns, a long oak table inspired by an old draper’s table and a wrought iron and steel hoof side table.

She also added subtle details throughout the Townhouse to reflect Jo Malone London’s famous packaging, ranging from the chalky pale paint on the walls to thin black lines stitched across natural calico cushions ‘like the black ribbon’. Full-length buttermilk yellow silk curtains provide shots of warmth to a number of rooms and, for character and quirk, she added a pair of antique art deco glass wall lights and a vintage black and cream metal floor lamp, which live in the drawing room.